Radio Content Between Community and Celebrity
I heard a comment recently that was very true. That comment was a reference to the views of a community radio licensee who believes that community radio is not about the presenters on air rather, it’s all about the content. I agree wholeheartedly but I have a problem with it too. My problem is a simple one. I hear very little evidence of such a philosophy being implemented in Community Radio generally. Let’s look at the presenters on community radio. Community radio is not about creating celebrity status for those presenters. It seems to me that is what most are after. Community radio is about creating great local content. If your reason for presenting on any radio station big or small is simply to become a celebrity then my advice to you is to think again and do so quickly. You see, Community radio is not about creating celebrities, a small level of local notoriety may be achieved as a result of some decent broadcast talent but that notoriety is usually a by-product and is always short-lived. Local radio has got nothing to do with celebrity, it never has had anything to do with celebrity and it will never be a source of celebrity… thank goodness. Listeners have very short memories and their loyalty to or relationship with any one radio presenter is fickle and best and non existent at worst. If you want proof of that just ask the presenters who were on your local station in 1988, if you can remember who they were and find the taxi firm they work for now.
The Radio Immortality
Long before we had television, iPods, internet, videos on demand and online games, there was the radio!
Radio broadcasts began in the early 1900s but peaked in popularity between the 1920s to the 1950s. By the time 1935 rolled around, it was estimated that a staggering twenty-two million American homes had a radio. Even during the depression families would give up many luxuries but would not do without their beloved radios as it was a life line to news and entertainment. These were not small boxes that we see today but rather large pieces of furniture that the family would gather around.
Is the Internet Radio Same with Conventional Radio?
I love Internet radio, I really do. As someone who has recently discovered a love for playing with sound, Internet radio has offered me opportunities that would have been unheard of for someone like me 20 years ago. Massive distribution at such a cheap cost has opened doors to countless artists interested in exploring But I wonder if “Internet Radio” isn’t something of a misnomer. I recently encountered Helen’ Thorington’s excellent article (see reference at the bottom of the page) discussing radio as a medium for art and it’s evolution into the networked world. As I read, I began to notice parallels between the kinds of work she observed being created on the “Networked Performance” blog (see references), and the early days of electronic music – particularly where she says,